To most business owners, marketing their business is one of the most important, and at the same time, hardest things they have to face day-to-day in running their enterprise. With customers getting more and more cautious in the items they
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Now this is how you use “real-time” marketing to create clever and memorable advertising. Durex’s new Olympic billboard reads, “Usain- not every man wants to be the fastest in the world. Of course, Usain Bolt is a Jamaican sprinter and a five-time World
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So what does it take to have a great branding strategy? Many busineses ask themselves the same question. Sometimes listening to the opinions and lessons of others can help, especially when its advice from some of the most successful marketing
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Check out a few of the clever ads for Hiltl Vegetarian Restaurant. Advertising Agency: Ruf Lanz, Zurich, Switzerland Creative Directors: Markus Ruf, Danielle Lanz Art Director: Isabelle Hauser Copywriter: Andreas Hornung Photographer: aschmannklauser.ch UPDATE: What a bummer. It was just brought to our attention that the “clever” Hiltl
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We recently found this video of well known copywriter and marketing expert, David Ogilvy. David has worked with multiple top brands including General Foods, American Express, Shell Gas, and Sears. One thing David said in his video below that really stuck
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Do you ever wonder why the photos of McDonald’s food looks so different from what you actually get. Here’s a glimpse of what goes on behind the scenes at a McDonald’s photo shoot. Hope Bagozzi, Director of Marketing- McDonald’s Canada, takes
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Postcard marketing is one of the oldest methods of marketing. Its concept is simple, but can be quite effective. It is just sending out your message to your mailing list on a postcard. Postcard marketing is a powerful and cost
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Here’s a great in-store display for all those retailers out there! Drive more traffic to your online store by displaying a product with a special online only discount. Advertising Agency: FP7/RUH, Saudi Arabia Executive Creative Director: Ahmad Beck Art Director: Ahmad Beck, Mohammad Baalbaki
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Here’s a creative business card. The international rolling paper brand OCB made business cards that resembles their product. Agency: ROAD, Barcelona, Spain Executive Creative Director: José Gamo Creative Director: Roger Cano Copywriter: Aitor Borrás Graphic Designer: Cristina Gilabert LIKE WHAT
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