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LOGO DESIGN OPTIONS
- Logotype/Wordmark logos are when the company brand is being built around the name of the company. This type of logo incorporates your company or brand name in an individually styled font type design. Font types come in thousands of different variations, shapes, sizes, and styles. Each one is unique and will have a slightly different impression upon the intended audience. Examples: CNN, FedEX, DELL
- Iconic/Symbolic logos use graphic imagery to convey a literal or abstract representation of a company. Symbols are less direct than straight text causing them to leave room for broader interpretation, but have proven to be some of the most memorable. Examples: Apple, Nike, Starbucks
- Combination Wordmark logos are graphics that have both text and a symbol/icon. This option can help your customers achieve clarity on your brand and well as better recognition of your brand. Combination wordmarks can be integrated or stand alone and separate from the text. Both are suitable options, but depending on your name one may work better than the other. Examples: Starbucks (integrated), AT&T (stand alone)