Malibu Spray Tan

Brand Identity + Logo + Collateral

This project included sunless spray tan brand identity. We created a consistent brand message through a custom logo, business cards, and flyers.

LOGO

Malibu-Spray-Tan-Brand-Board-Logo

INSPIRATION

Malibu Spray Tan - Brand Board Inspiration

COLOR PALETTE

Malibu Spray Tan - Brand Board Colors-02

TYPOGRAPHY

Malibu Spray Tan - Brand Board Type-04

LOGO VARIATIONS

Malibu Spray Tan - Brand Board Alt Logos-05

BUSINESS CARDS

Malibu Spray Tan - Brand Board Bus Cards-06

CO-BRANDED FLYER

Malibu Spray Tan - Brand Board CoBrand Flyer-07

BRAND IDENTITY

Malibu Spray Tan is a highly sought after, luxury sunless spray tanning service, located across the street from the beach in Malibu, California. To incorporate the product quality and results, and the high-end beach vibe, we used a color palette with a range of “tan” skin tones and the blue hues of the pacific ocean.

LOGO

To further incorporate the spray tan brand identity, we used clean typography and woman silhouette design element.

Primary Logo

  • The primary logo incorporates a woman’s silhouette with “ombre” flowing hair and a spray pattern design element, “MALIBU” as the primary typeface and “Spray Tan” as the secondary typeface.

Logo Variations

  • The  logo variations are simply changes in the typography colors, allowing for use on dark or light backgrounds, and the option of the stand alone text.

BUSINESS CARDS

This project included business card design and printing.

Front Design Details: (Per Client Request)

  • Solid White Background
  • Primary Logo with Dark Text Option

Back Design Details:

  • Transparent Portion of Logo Design Element
  • Contact Details
  • Social Media Icons

Print Details:

  • 15 pt Thick Card Stock
  • Silk Laminate Finish
  • 3/8″ Rounded Corners (All)

CO-BRANDED FLYERS

This project included flyer design and printing.

Front Design Details: (Per Client Request)

  • Solid White Background
  • Stock Image
  • Co-Branded Logos
  • Tagline

Back Design Details:

  • Business Blurb
  • Service Bullet Points
  • Coupon
  • Contact Details
  • Social Media Icons

Print Details:

  • 15 pt Thick Card Stock
  • Matte Aqueous Finish

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