This project included developing a tee shirt design for Da Hui, Hawaii. And although every project is unique, they all start with discovery. By starting with research, we are able to learn more about the brand, the competition and current trends.
Since we were creating artwork for longtime Hawaiian surf club, Da Hui, we knew it was imperative to incorporate traditional Hawaiian elements in the design, to represent both the brand and brand culture. We started by sketching the general layout, using the name, a tagline, established date; then added a surf board and some Polynesian “ocean” tattoo symbols.