It doesn’t matter what you sell or how big your company is – every business needs to have an effective presence on the web. Your blog or website will often be the first place potential customers go when researching your
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To most business owners, marketing their business is one of the most important, and at the same time, hardest things they have to face day-to-day in running their enterprise. With customers getting more and more cautious in the items they
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Now this is how you use “real-time” marketing to create clever and memorable advertising. Durex’s new Olympic billboard reads, “Usain- not every man wants to be the fastest in the world. Of course, Usain Bolt is a Jamaican sprinter and a five-time World
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So what does it take to have a great branding strategy? Many busineses ask themselves the same question. Sometimes listening to the opinions and lessons of others can help, especially when its advice from some of the most successful marketing
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Think about the last time you handed out your business card? Yesterday, last week, last month, or perhaps never. Too many businesses have abandoned the importance of business cards in their marketing efforts. Most of this is because they are
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We recently found this video of well known copywriter and marketing expert, David Ogilvy. David has worked with multiple top brands including General Foods, American Express, Shell Gas, and Sears. One thing David said in his video below that really stuck
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Do you ever wonder why the photos of McDonald’s food looks so different from what you actually get. Here’s a glimpse of what goes on behind the scenes at a McDonald’s photo shoot. Hope Bagozzi, Director of Marketing- McDonald’s Canada, takes
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A well designed menu is integral to a restaurant’s success. It may not be the first impression that potential customers have of your restaurant, but it’s a close second. An effective menu whets the appetite and gives customers a taste
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Could you imagine a stranger coming up to ask you a question and as soon as you answered them, they would fall over… along with the other 500+ people that are in the same area as you? Well, Tic Tac
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If you are an effective and savvy business owner, you probably recognize the power of marketing and what it can do for your business. With today’s tough economic condition, things are tough for a lot of people and businesses. People
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