Avoid the Tendency to Depend on Google There are tons of great findings on Google. Remember that people are just posting their own opinion on how to create that perfect brand name and normally have an ulterior motive. Utilize Academic
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So what does it take to have a great branding strategy? Many busineses ask themselves the same question. Sometimes listening to the opinions and lessons of others can help, especially when its advice from some of the most successful marketing
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It appears as though Fed Ex is taking the lead to DHL. Now take a closer look and you’ll notice it’s actually just a part of their ambient advertising campaign. How clever! Enjoy! Advertising School: Miami Ad School, Hamburg, Germany Creatives: Thomas
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The Style Network was launched on June 12, 1999, featuring everything from fashion, design, interior decor, and urban lifestyle. While the brand image was fresh and fitting in 1999, 13 years later it was time for a change, and in
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In short, studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision, meaning color can make or break a product. So now for some cool facts; 95% of the world’s top brands use only one or two brand colors, with 33% blue…
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If you are wondering how to design a mind-blowing logo, the infographic below will give you a good idea of what to incorporate into your design. The idea is that the simpler your logo is, the better and more memorable it will be. Of coarse there are complex logos…
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We recently found this video of well known copywriter and marketing expert, David Ogilvy. David has worked with multiple top brands including General Foods, American Express, Shell Gas, and Sears. One thing David said in his video below that really stuck
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Jon Contino has a style of his own and we are totally digging it. Check out the brand identity he did for New York based bike shop, Silk Road Cycles below. Notice that the store front sign was actually hand
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If you are not sure what exactly branding is, we suggest watching this video to learn the importance of branding. LIKE WHAT YOU SEE? SUBSCRIBE FOR FREE! We’ll send you FREE articles from our online magazine. No junk. Just some
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We wanted to share another DIY project with you! This time it’s artwork, more specifically, wheat pasting. For those of you who dont know what wheat pasting is, it’s a simple method of creating a glue (similar to wallpaper glue)
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