DESIGN + MEDIA + PRINT FIRM

INSIDE THE MIND OF STANLEY HAINSWORTH

INSIDE THE MIND OF STANLEY HAINSWORTH

Stanley Hainsworth has been the creative director at Nike, Lego, and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too. Hainsworth clearly…

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HOW TO START YOUR OWN CLOTHING LINE – THE COMPLETE GUIDE

HOW TO START YOUR OWN CLOTHING LINE – THE COMPLETE GUIDE

STEP 1. Market Research Conducting market research is crucial to the success of your line. You need to determine what trends are popular, what styles are selling, what category does your concept fit into, what demographic age group does the

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VIDEO PILE: WHAT IS BRANDING?

VIDEO PILE: WHAT IS BRANDING?

Wondering what branding really means? Take a few minutes to watch the following videos on Branding & Psychology. LIKE WHAT YOU SEE? SUBSCRIBE FOR FREE! We’ll send you FREE articles from our online magazine. No junk. Just some inspiration, tips

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HOW TO SEARCH FOR THE PERFECT BRAND NAME

HOW TO SEARCH FOR THE PERFECT BRAND NAME

Avoid the Tendency to Depend on Google There are tons of great findings on Google. Remember that people are just posting their own opinion on how to create that perfect brand name and normally have an ulterior motive. Utilize Academic

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5 SUCCESSFUL BRAND STRATEGY VIDEOS

5 SUCCESSFUL BRAND STRATEGY VIDEOS

So what does it take to have a great branding strategy? Many busineses ask themselves the same question. Sometimes listening to the opinions and lessons of others can help, especially when its advice from some of the most successful marketing

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FED EX IS ALWAYS FIRST TRUCK WRAP

FED EX IS ALWAYS FIRST TRUCK WRAP

It appears as though Fed Ex is taking the lead to DHL. Now take a closer look and you’ll notice it’s actually just a part of their ambient advertising campaign.  How clever! Enjoy! Advertising School: Miami Ad School, Hamburg, Germany Creatives: Thomas

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STYLE NETWORK LOGO REBRAND

STYLE NETWORK LOGO REBRAND

The Style Network was launched on June 12, 1999, featuring everything from fashion, design, interior decor, and urban lifestyle. While the brand image was fresh and fitting in 1999, 13 years later it was time for a change, and in

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IMPORTANCE OF BRAND COLORS INFOGRAPHIC

IMPORTANCE OF BRAND COLORS INFOGRAPHIC

In short, studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision, meaning color can make or break a product. So now for some cool facts; 95% of the world’s top brands use only one or two brand colors, with 33% blue…

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DAVID OGILVY MARKETING VIDEO

DAVID OGILVY MARKETING VIDEO

We recently found this video of well known copywriter and marketing expert, David Ogilvy. David has worked with multiple top brands including General Foods, American Express, Shell Gas, and Sears. One thing David said in his video below that really stuck

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