HOW TO START YOUR OWN CLOTHING LINE – THE COMPLETE GUIDE

STEP 1. Market Research Conducting market research is crucial to the success of your line. You need to determine what trends are popular, what styles...
What is branding videovideo

VIDEO PILE: WHAT IS BRANDING?

If you are asking yourself "What is branding?", Take a few minutes to watch the following videos on Branding & Psychology.

HOW TO SEARCH FOR THE PERFECT BRAND NAME

If you're thinking about choosing the perfect brand name for you're business you've come to the right place. Here are some tips to helpyou...
Brand strategiesvideo

5 SUCCESSFUL BRAND STRATEGY VIDEOS

So what does it take to have a great brand strategy? Many businesses ask themselves the same question. Sometimes listening to the opinions and...
fedex vehcle wrap advertisement truck

FED EX IS ALWAYS FIRST TRUCK WRAP

It appears as though Fed Ex is taking the lead to DHL. Now take a closer look and you'll notice it's actually just a...

STYLE NETWORK LOGO REBRAND

The Style Network was launched on June 12, 1999, featuring everything from fashion, design, interior decor, and urban lifestyle. While the brand image was...

IMPORTANCE OF BRAND COLORS INFOGRAPHIC

In short, studies have shown that a product's color influences 60-80% of a customer's purchasing decision, meaning color can make or break a product. So now for some cool facts; 95% of the world's top brands use only one or two brand colors, with 33% blue...

HOW TO DESIGN AN UNFORGETTABLE LOGO INFOGRAPHIC

If you are wondering how to design a mind-blowing logo, the infographic below will give you a good idea of what to incorporate into your design. The idea is that the simpler your logo is, the better and more memorable it will be. Of coarse there are complex logos...
video

DAVID OGILVY MARKETING VIDEO

We recently found this video of well known copywriter and marketing expert, David Ogilvy. David has worked with multiple top brands including General Foods, American...

BRAND IDENTITY: SILK ROAD CYCLE LOGO

Jon Contino has a style of his own and we are totally digging it. Check out the brand identity (Silk Road Cycle logo) he...

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