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Archive for the BLOG Category

SOCIAL MEDIA – BE OPEN AND BE HUMAN

SOCIAL MEDIA – BE OPEN AND BE HUMAN

Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open – above all be human. “Ask not what your customers can do for you; ask what you can do […]

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INSIDE THE MIND OF STANLEY HAINSWORTH

INSIDE THE MIND OF STANLEY HAINSWORTH

Stanley Hainsworth has been the creative director at Nike, Lego, and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too. Hainsworth clearly…

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HOW TO START YOUR OWN CLOTHING LINE – THE COMPLETE GUIDE

HOW TO START YOUR OWN CLOTHING LINE – THE COMPLETE GUIDE

STEP 1. Market Research Conducting market research is crucial to the success of your line. You need to determine what trends are popular, what styles are selling, what category does your concept fit into, what demographic age group does the […]

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BEHIND THE SCENES WITH APPLE

BEHIND THE SCENES WITH APPLE

Here is an inside look at Apple and their employees. It’s always inspiring to see how other companies make things happen. Hope this inspires you.

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VIDEO PILE: WHAT IS BRANDING?

VIDEO PILE: WHAT IS BRANDING?

Wondering what branding really means? Take a few minutes to watch the following videos on Branding & Psychology.

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THE MOST EPIC AIRLINE SAFETY VIDEO EVER MADE

THE MOST EPIC AIRLINE SAFETY VIDEO EVER MADE

This is a great example of a company that thinks outside the box. If  you thought some of your flight attendants were funny, Think again. This airline company crafted a safety video that takes you into the Hobbit world. Official airline […]

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HOW TO PREPARE A LINE SHEET

HOW TO PREPARE A LINE SHEET

When approaching retailers you’ll need, among a few other things, a line sheet to show what your line has to offer. A line sheet shows all your t-shirt designs and info on buying them wholesale. This can also come in the form of a catalog.

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BENCH FIX HAIRSTYLING PRODUCTS

BENCH FIX HAIRSTYLING PRODUCTS

Here is a great marketing ad campaign. You think this trend will start catching on? Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines Creative Directors: Melvin Mangada, Marci Reyes Associate Creative Director: Ali Silao Art Director: Ronald Carlo Banares Copywriter: Marci Reyes Photographer: Jay Tablante Print Producer: Dennis […]

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SHOULD YOU TRADEMARK YOUR BRAND NAME OR DESIGN LOGO?

SHOULD YOU TRADEMARK YOUR BRAND NAME OR DESIGN LOGO?

So you’ve designed a logo and come up with a brand name, and you’re ready to dive headfirst into your business. Perhaps you’ve considered the possibility of registering your logo and name as trademarks, but you don’t know where to […]

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WHAT’S BLACK, WHITE AND ERGONOMIC? GOOD DESIGN.

WHAT’S BLACK, WHITE AND ERGONOMIC? GOOD DESIGN.

One goal, or rather the goal of good product design is to ball up and toss the saying, “beauty is pain.” The product itself should be the manifestation of a well-fostered relationship between aesthetics and usability. This includes the important, […]

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