Blue Agave Real Estate

Brand Identity + Logo + Collateral

This project included brand identity for a new real estate agent looking to brand themselves separately from their broker. We created a consistent brand message through a custom logo, business cards, flyers, brochures, and signage.

LOGO

Blue Agave real estate agent Business card logo

INSPIRATION

Blue Agave Brand Inspiration

COLOR PALETTE

Blue Agave Brand Color Palette-02

TYPOGRAPHY

Blue Agave Typography

BUSINESS CARDS

Blue Agave Real Estate Business Cards

BRAND IDENTITY

Blue Agave Real Estate is located in the North Phoenix area (Cave Creek, Carefree and North Scottsdale) of Arizona. To incorporate a high-end, quality, desert look and feel, we used a color palette with dark, muted, sandy grays and the blues and teals of the agave.

LOGO

To further incorporate the brand identity, we used clean typography and created an agave design element.

Primary Logo

  • The primary logo incorporates the agave design element, “Blue Agave” as the primary typeface and “Real Estate” as the secondary typeface.

BUSINESS CARDS

This project included business card design and printing.

Front Design Details:

  • Solid Background with Thin Border
  • Logo
  • Contact Details
  • HomeSmart Brokerage Logo, Equal Housing Opportunity Logo + Realtor® Logo

Back Design Details:

  • Zoomed Blue Agave Image with Thin Border (consistent with front design)
  • Blue Agave logo and HomeSmart brokerage logo in Spot UV Coating

Print Details:

  • 15 pt Thick Card Stock
  • Silk Laminate Finish
  • Spot UV Coating (Used for the Blue Agave logo and HomeSmart brokerage logo on the image side)

FLYERS/POSTCARD MAILERS

The full Blue Agave Real Estate flyer/postcard mailer concept and design is coming soon.

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