This a great example of a simple and effective ad campaign. This creative Nivea night ad used the jar lid to partially cover the white face cream giving the illusion of a crescent moon.
It makes me wonder if someone in the creative department was playing around with one of the jars, set down the lid in a rush, only to come back and find the perfect ad staring them straight in the face. Or, maybe it was the final product of a team brainstorm session. Regardless, it’s always fun for me to think about the creative process.
What are your thoughts on the ad? Would you change anything? Tell us about your creative process.
Creative Nivea Night Ad
Advertising Agency: TBWA\NEBOKO, Netherlands