Check out these creative Head & Shoulders ads. At first glance it just looks like an artistic side profile, but when you look deeper (pun intended) into the image, you start to see the numbers along the lines… You then realize that the lines that are forming the faces, are actually a topographic map, showing height and depths. Add some clever wording and voilà.
The first ad shows a woman with a topographic map showing the depths below seal level and the ad reads…
“Feel deep level of freshness with Head & Shoulders Cool Menthol.”
The second ad shows a man with a topographic map showing the heights above seal level and the ad reads…
“Feel high level of freshness with Head & Shoulders Cool Menthol regarding the higher altitude.”
We can safely say that these are some pretty creative Head & Shoulder ads. What are your thoughts and feedback?
Advertising Agency: Saatchi & Saatchi, Istanbul, Turkey
Deputy General Manager: Birçim Akfırat
Art Director / Illustrator: Bora Adalı
Copywriter: Emre Altundağ
Account Managers: Melike Orhon, Gülde Ölemez