BEWARE OF VISTAPRINT’S “FREE” BUSINESS CARDS
We all know nothing comes for free, right? So why do people, and businesses especially, still fall for it? As business owners ourselves, we understand the need to budget and spend money wisely, but we also realize the importance of our brand image. Since there are costs associated with everything, how does Vistaprint do it? Well, let’s just say, you get you get what you pay for.
Large companies like Vistaprint build their clientele base by offering a “free” product for the customer to try, hoping they impress the customer enough for them to return. But of course, there’s a catch, as there always is. Vistaprint advertises themselves… on your card. While some people don’t mind, most people only want to advertise their own business/service. Not to mention, they’re slightly smaller than the industry standard, they use cheap and flimsy paper and have poor print quality. Don’t take our word for it… below is some client feedback.
If the comments don’t bother you, then you are Vistaprint’s target market, not ours. We are proud to say, our clients are creative entrepreneurs that understand the importance of vivid creativity, stand out designs and quality printing.
David says- My new business cards look smaller and cheaper than any I’ve seen before. It literally looks like a cheap imitation of a real business card…feels like a knockoff made in china.
Tim says- Vistaprint makes us honest graphic designers look like we’re ripping off our clients. I’ve lost business to Vistaprint because clients say why should they pay me when they can get the cards for free from Vistaprint? The old adage “You get what you pay for” certainly applies here.
Jonathan says- I have noticed that VistaPrint cards are pretty low quality. I can remember two specific instances someone handed me a business card and as soon as I touched it, I shuddered and thought “Vistaprint…”. I will still do business with them though, normally when someone hands me their card it is because I am selling them something – if it was the other way round, I may think twice.
Paula says- I just wanted to say I agree with you that there is something suspicious about “free”…I think I figured out what it is…on the back of the absolutely free cards they advertise THEMSELVES..ON MY BUSINESS CARD!
I am debating whether or not to order them at this point. To get rid of their advertisement its $4.00. That already is a bad taste in my mouth…and as a person in the psychology field I agree with you about the smaller card comment.
Esmé says- I had paid for a print off, noticed it was smaller than all the other cards in my purse and when I rang to ask about it they were very vaugue and claimed it to be standard size. I thought it was bacuse it was premium business card but at least now I know I’m not just going crazy!
I’ll be ordering elsewhere.
Annie says: I admit, I did start out using Vistaprint but have grown professionally. Being in the graphics, print industry, it has to be known: Vistaprint is amateur, cheap, and people recognize Vistaprint cards all the time. Small biz needs to understand that your biz card is a reflection of the way you conduct business: professionally or amateur-ish. Image is important.
Vistaprint will give you FREE at a one time deal and then when re-ordering, they hit you with a cost plus shipping charge. I agree its a great selling tactic but its not a long lasting relationship for small biz serious about their image.
db says: I was completely happy with the free order of VistaPrint business cards, until I turned it over to read ‘All business cards are free at Vistaprint.com’. Nothing says ‘cheesy’ like that….
Aisha says: Hopefully as I advance I can afford to spend more money on higher quality cards. Bottom line is “you get what you pay for”!
DJ ‘k’ says: whenever I was handed someone else’s Card, I would sometimes notice how Beefy and Rigid their cared was over mine, and I just accepted the fact that “Yes” I did buy the cheapest options on Vista Print and maybe next time I will upgrade to the better options.
Jason G. says: I am confused as to why Vistaprint would sell slightly smaller business cards… I bought the “Premium” cards a few months ago. Now, I hate to use them because they are noticable smaller. Why? Why would they even bother to make them smaller and not stick with the industry standard? That makes no sense. Obviously someone in their marketing or innovation department needs to be replaced. I will not buy from Vistaprint again, regardless of the low cost.
Massai says- The cards themselves were “okay” – no better, no worse, just “okay”. The odd size of these cards however, makes them instantly recognisable, and whenever I receive a card which is all to clearly a VP product I can’t help thinking “oh, another cheap b****rd”, and I feel slightly embarrassed about handing over one of my own. Lesson learned.
Pluto says: Well I received my business cards, and yes they are a dissapointment. They are noticably smaller, and they do look cheap. We are starting up a busienss and they will go into the trash, as we simply do not want to use them. They look home made.
Comments Via: Business Card Design