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What do your brand colors say about your business? Do they make sense? Check out the “True Colors” infographic below for some insight.

In short, studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision, meaning color can make or break a product. So now for some cool facts; 95% of the world’s top brands use only one or two brand colors, with 33% blue, 29% red, 28% black/grayscale, and 13% gold/yellow.

In addition, integrating your brand colors in everything you do will help you create more brand awareness, and achieve the highest impact. The Creative Pile brand colors are black and white and we occasionally use some blue. So what do our brand colors say about us…

Black: Prestige + Value + Timelessness

White: Pure + Noble

Blue: Trustworthy + Dependable + Secure + Responsible

Infographic: Column Five