IMPORTANCE OF BRAND COLORS INFOGRAPHIC

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What do your brand colors say about your business? Do they make sense? Check out the “True Colors” infographic below for some insight on the importance of brand colors.

IMPORTANCE OF BRAND COLORS INFOGRAPHIC

In short, studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision, meaning color can make or break a product. So now for some cool facts; 95% of the world’s top brands use only one or two brand colors, with 33% blue, 29% red, 28% black/grayscale, and 13% gold/yellow.

In addition, integrating your brand colors in everything you do will help you create more brand awareness, and achieve the highest impact.┬áThe Creative Pile brand colors are black and white and we occasionally use some blue. So what do our brand colors say about us…

Black: Prestige + Value + Timelessness

White: Pure + Noble

Blue: Trustworthy + Dependable + Secure + Responsible

IMPORTANCE OF BRAND COLORS INFOGRAPHIC

Infographic

Rachel Rodriguez

Rachel Rodriguez

Co Founder + Marketing Director + Graphic Designer at CREATIVE PILE
While playing numerous roles in one of her first jobs, Rachel found a passion for the creative side of things. So, it was no surprise when she got her bachelors degree in Business Administration/Marketing. For more than 10 years Rachel has worked with numerous highly successful brands doing everything from product development and sales, to copy writing and graphic design.
Rachel Rodriguez

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